About About Me

This is going to be a somewhat meta post.  It’s also going to cover some ground that I’ve seen covered before, but trying to approach it in a more specific direction.  See that second tab just below my name?  The one that says “About Me”?  According to Google Analytics, if you’re reading this blog there’s about a 10% chance you’re going to click that tab.  I’ll pull back the curtain and show you the actual numbers in fact.  These are the stats since January 1 of this year on page views for this site:

Yeah, I know, not setting the world on fire, am I?  But that’s not the point.  The point is that of nearly 600 page views for the main page, there were 56 page views of my About page.  It’s about a 9.4% rate of people clicking through to learn more about me.  I may have some pages or posts that end up more specifically popular in the short term (right now it’s my post about acceptance in Memory Eater) but the about page is the all time star of the site.

Which I took as a lesson in the importance of making that page accessible, making it accurate, and keeping it up to date.  That’s my face to the world, the longer biography, the links to my presence on social media websites, my email address.  It’s who I am, it’s how to contact me.  And for a writer, contact is one of the most important things we have going for us.  It’s how we network, how we talk to other writers, to editors, to publishers, to anthologists, to fans, and those conversations are all important ones.

Check out your own stats, whether you’re using Analytics, Jetpack, or another site visit tracking software.  See how many people are looking at your about page, then make sure that you’re giving them something you want them to see.  Gotta say, looking at those stats really drove it home for me more than any blog post I’ve seen about the importance of an “about” page, and made me update my about page with new information.

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